Get the most out of social media for your business by harnessing the power of Instagram Reels – one of the most popular features on the platform.  Explore how to create bitesize vertical video content and how to use this new format for more effective business communication.    We’ll cover how to optimise your Instagram account to get the best results with video, while showing you how to discover the latest trends and generate ideas for creating content to entertain, inspire or educate your audience.  Finally we’ll look at how to increase engagement and reach by paying attention to your videos’ structure, duration, titles and understanding hashtags and algorithms.