Driving Sales In Tough Times
A round-up of stats on traffic and deal reaction, review of customer sentiment survey predictions, and any figures released early January to discuss points on customer mindset post-budget and cost-of-living as we look to trading in 2024. We will then focus on:
Your Customer – how they are feeling, why they are making choices on spend how you review your range to fit their wants and needs.
Your Brand Value – how you appeal to your customer versus your market, your USP and what this means to your customer so you can talk to them directly.
Your Plan – understanding your previous performance so you know what you can build on and what you want to change to increase sales in 2024.