Joe has enjoyed a 35-year career spanning roles from Research Scientist in the Nuclear Industry to Global Category Director in the Spirits Sector, including 12 years at General Electric(GE). At GE, he gained exposure to diverse cultures and industries, benefiting greatly from the renowned GE Management Education program, which he describes as the most transformative learning experience of his life.

In 1999 he joined Chivas Brothers (Pernod-Ricard), where he served as Director of Sourcing, New Product Development, and Quality, later becoming Global Procurement Category Director. He also contributed to the industry through roles such as Chair of the Scotch Whisky Association (SWA) Scientific Committee and Chair of the 2021 Worldwide Distilled Spirits Conference, while maintaining academic ties by lecturing on whisky production science. His proudest achievements include a reactor rebuild at GE’s Grangemouth site, securing jobs for a decade, launching iconic Chivas products, and watching his team members flourish in their careers. Now, his focus is on mentoring and supporting businesses committed to building sustainable ESG foundations, driven by a passion for sharing his extensive knowledge and experience.