Pretty Pink Eco-Jewellery was founded in 2005 by fashion enthusiast and Jewellery designer Ilana Ewing, who had the brilliant and compelling idea of bringing new designs and materials from the Amazon Rainforest, 60% of which is located in her native Brazil, to the ever-changing and developing fashion scene of Edinburgh, Scotland. Ilana's beautiful blends of raw and natural materials, vibrant colours, and encaptivating textures are created with respect, conscientiousness, responsibility, and heart. In 2018, Ilana partnered with fellow Edinburgh resident and Brazil native Amália Wragg to create stunning, vividly coloured, and pleasant pieces that allowed the two to showcase the wonder of their country of origin to the European market which was waiting for something new and unique to come along. Together, Ilana and Amália design and create classy jewellery using organic, natural, and ethically sourced materials from the Amazon rainforest of South America. Their pieces keep their charm without sacrificing sustainability.

At Pretty Pink Eco-Jewellery, we recognise the importance of taking care of our planet and the people who call it home. Many of our ethically sourced materials found in our eco-jewellery which we bring to Scotland come from a renewable and sustainable material known as Tagua, or Vegetable Ivory, the harvesting of which creates tens of thousands of jobs for South American residents who reside in the regions of Tropical Rainforest where the specific palm tree species that grow the material are found.

Our beautiful eco-jewellery is designed in Scotland by Ilana. After making the jewellery herself for so many years now she develops the initial design and prototype which is then passed on to our skilled artisans in Colombia and Ecuador. They have the expertise to bring her vision to life and create stunning statement pieces.

Ilana's designs are inspired by nature and the environment, and she is committed to ensuring that all materials used in the creation of her jewellery are sustainable and ethically sourced. In addition to using eco-friendly materials, Ilana and Amália also work closely with the artisans in South America to ensure that they are paid fairly and work in safe and comfortable conditions. By creating beautiful jewellery that is both ethical and environmentally conscious, Ilana and Amália hope to inspire others to make more conscious choices when it comes to the products they buy and the impact they have on the planet.