Spring 2025: Rewild Yourself with Alpaca

In 2003, I founded Samantha Holmes Alpaca—a lifestyle brand rooted in timeless design, traditional craftsmanship, and the natural elegance of alpaca. For over 21 years, I have created versatile pieces that balance practicality with quiet luxury, with sustainability at the core of everything we do.

Alpaca wool is one of the world’s most sustainable fibres. Alpacas graze gently, leaving the land unharmed, and their wool is fully biodegradable—kind to the environment and to the skin.

Inspired by Scotland’s dramatic west coast, I design from home, drawing on its rugged coastline, lochs, and hills. When not at my desk, I’m often exploring the glens near Loch Lomond with my dog, Lola.

Our 2025 collection, reflects a deep connection to nature. Post-pandemic, we’ve focused on soft, multi-functional clothing for outdoor adventures or simply embracing the elements. Whether hill-walking, running, cycling, or cold-water swimming, our collection offers something for every journey.

Highlights include new multiway neckwear, beanies, and gloves in earthy colourways—ideal as gifts or outdoor staples. We’ve also expanded our bestselling Alpaca Socks collection with preppy sport socks, running socks, and boot socks. For relaxing moments, unwind with alpaca lounge socks, slippers, and a cosy blanket by the fire.

This spring, rediscover the outdoors with Samantha Holmes Alpaca. Wrap yourself in nature’s finest fibre and be part of something meaningful.