Scotland’s Trade Fair Spring and Speciality Food & Drink Show are Scotland’s biggest and only retail trade event. The two shows are co-located together allowing buyers a “one-stop shop” for everything they need for the year ahead.
The shows attract an audience of buyers from independent retail outlets, heritage organisations, farm shops, garden centres, tourist attractions, online retailers and so much more! Our exhibitors travel from all over the UK (and beyond!) to be a part of the thriving Scottish retail industry.
How do we promote the show?
Scotland’s Trade Fairs are promoted to a database of 12,000 buyers. Our marketing strategy for the show includes:
- Extensive, personalised email campaign to full database of buyers located in Scotland, England, North America, Continental Europe, and Asia
- Printed Preview Guides mailed to prospective buyers, including those registered to attend the event
- Trade advertising in relevant UK magazines (e.g. Gift Focus, Gifts Today, Garden Centre Connect, Progressive Gifts & Home, Fine Food Digest, Speciality Food, The Caterer, Hotel Scotland, DRAM etc.)
- Press releases in relevant trade and consumer titles (e.g. Gift Focus, Gifts Today, Garden Centre Connect, Progressive Gifts & Home, Fine Food Digest, Speciality Food, The Caterer, Hotel Scotland, DRAM etc.)
- Social Media marketing on Facebook, Instagram, and LinkedIn
- Working partnership with NACTA
What do we offer exhibitors?
Here are a few things we offer to our exhibitors, for FREE, as part of their stand booking:
- Profile on the show website to include your company information, product images, website URL, sales brochures, videos and button for buyers to contact you directly
- Company listing within printed Preview Guide mailed to buyers
- Company listing within printed Show Guide for buyers at the event
- Exhibitor car parking for the duration of the show
- Lighting, nameboard and carpet included as standard
- Entry into our Best Product Awards - sponsored by the Giftware Association
- Opportunities to feature in our email campaign to buyers
- Opportunities to feature in our social media marketing
- Personalised invitations (with your product images) for exhibitors to send to buyers, created by our marketing team
Exclusive Partnership with Small Business Collaborative
All exhibitors for the show booked before 31 October 2024, will be able to take advantage of THREE FREE exclusive workshops with Therese Oertenblad from Small Business Collaborative.
Therese has been in the home and gift industry for 16 years. Since 2018, she's been working with purpose-led, product-based business owners who want to grow their wholesale.
Her clients and students include Studio Wald, Claude & Co, Etta Loves, Sister Paper Co and many others. Many are now stocked in Liberty, Selfridges, Oliver Bonas, Anthropologie, and independent stores in the UK and abroad. Therese is on the National Committee for The Giftware Association.
This partnership and webinar series will benefit new and returning exhibitors to be retail-ready in todays world, making your time at the show even more valuable.
What our exhibitors say
An extremely high quality event showcasing the best of Scotland. Exceptionally well organised by Springboard Events who go out of their way to help in any way.
The show took my kitchen table business to a whole new level and has allowed me to remain at this level for 14 years now.
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